Jessica Stromback
EU — Senior Partner
VaasaETT, Global Energy Think Tank
Jessica is both a founder member and the Executive Director of the Smart Energy Demand Coalition (SEDC). The Coalition works to forward the interests of Demand Side Programmes in Europe through discussions with policy makers, education, and creating a network of interested technology providers and utilities.
Jessica is also a Senior Partner at VaasaETT, Global Energy Think Tank (Finland), where she specializes in smart metering, demand response and market structure and development.
She is a co-founder of the Retailers Taskforce working under the Smart Grids Technology Platform for the European Commission. She has founded the Demand Response Roundtable and the Demand Response Research Database, for the VaasaETT Global Energy Think Tank, collecting the latest research from over 30 countries.
As Director for Respond 2010, Jessica led an 18-month multi-client study reviewing the development of residential Smart Metering and Demand Response in 23 national markets. For this effort, she also directed detailed result comparison of 120 DR Pilot Studies. She has developed and tested over a 24-month period, a point system for predicting Demand Response development in national markets.
Jessica also has extensive experience participating and leading consultancy and research projects for companies including: Microsoft, Nuon, EDF, Capgemini, RWE, Landis & Gyr, Duke Energy, CREIPI of Japan, British Gas, Bord Gais, Union Fenosa, BC Hydro, TietoEnator, Panasonic and E-control among others.